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Early Detection
In 2023, my sister Sofia was diagnosed with colon cancer at just 36 - the same cancer that took our grandfather’s life.
What hit hardest wasn’t just the diagnosis, but everything that came before it. Sofia had been living with pain for nearly a decade. She’d seen doctors. She’d asked questions. But no one really listened. No one ran the right tests. No one took her seriously - until it was almost too late.
She needed emergency surgery and months of brutal chemotherapy. She survived, and we’re grateful for that every single day - but the toll it’s taken on her body and life is ongoing.
That experience lit a fire under us. Ben, Vu and I started Bloody Good because we never wanted anyone else to go through what Sofia did - to be dismissed, delayed, or left in the dark about their health.
Since then, thousands of Aussies have used Bloody Good to take control of their health. Some want to feel better. Some want to live longer. Some want to lift heavier, run faster, or just get answers. Whatever the reason - it all starts with a bloody good test.
Thor Berg
Bloody Good’s CEO & Co-Founder
